Why SAP and Oracle Want to Buy Responsys
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(Source: The Motley Fool) First, Oracle bought marketing automation company Eloqua for $935 million. To remain competitive, Salesforce.com bought ExactTarget for $2.6 billion, and …
(Source: The Motley Fool) First, Oracle bought marketing automation company Eloqua for $935 million. To remain competitive, Salesforce.com bought ExactTarget for $2.6 billion, and …