What is Marketing Automation?

Marketing automation comes up everywhere these days – but it’s more than just the latest buzzword. It’s a critical technology that’s necessary to ensure your marketing has the level of relevance, targeting, and sophistication that is necessary to grab the attention of today’s buyers.

But, there are many misconceptions about what marketing automation is and isn’t. It’s more than just email, or lead scoring and nurturing. It’s about enabling you as the marketer to do more marketing, and better marketing, more efficiently – so you drive better results.

If you’re doing marketing or sending emails, you should download this eBook to make sure you understand:

– What types of businesses are using marketing automation
– Features of marketing automation platforms
– What marketing automation is and is not
– How marketing automation works with other systems
– Signs that you should be considering marketing automation