Using Analytics in B2B Life-Cycle Marketing

More-empowered buyers are forcing traditional B2B marketers to become increasingly customer-centric. Consequently, B2B marketers can no longer rely on a one-size-fits-all messaging strategy to reach customers. Life-cycle marketing can help them go beyond old-school funnel marketing to develop a much more personalized, multichannel view of their buyers’ wants and needs.

This free eBook offers:
• Guidelines for B2B marketers just beginning life-cycle marketing
• Tips on blending lifecycle marketing with account-based marketing
• Advice on how to start using programmatic marketing to reach their audiences