The Email Personalization Handbook: Tips, Tools, and Examples

This handbook is here to help marketers harness the potential of email personalization to craft memorable brand experiences. You’ll learn about the landscape of email personalization, accompanied by what it has to offer and examples from leading brands like Ted Baker, Kate Spade, and more.

Here’s what you can expect in this four-part handbook:
• Why personalization continues to grow in importance for marketers and subscribers
• How to get started with email personalization, from preparing your data to mapping it
• Examples to help you stand out in the inbox with messaging that’s relevant, timely, and actionable

Learn how to leverage dynamic content, product feeds, and content automation to help craft personalized subscriber experiences—from location-based personalization to tactics that leverage the power of social proof.