The Creative Dividend: How Creativity Impacts Business Results

Productivity and efficiency have been the traditional indicators of business health and performance. But what about Creativity? Does it lead to more business success? In other words, do companies experience a Creative Dividend? Adobe asked Forrester Consulting for help to answer the question.

A new study shows that companies that embrace creativity outperform rivals in revenue growth and market share.

Despite the perceived benefit of creativity, 61% of Senior Managers do not see their companies as creative.