The Clear and Complete Guide to ABM Analytics

Filed under: CRM & Marketing Automation, Sales Strategy, Web Site & Ecommerce, White Papers      From :

Today’s B2B marketers must be able to prove business impact qualitatively, but it’s tough with complex deals and long sales cycles. Until now!

Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today.

Read to discover:
• Why ABM is important for B2B marketers and how ABM analytics differ
• The most important metrics that you must track in B2B marketing
• 5 steps to build an ABM analytics foundation
• Why account journeys are better than lead funnels for ABM
• The pros and cons of 7 attribution models for B2B marketing