Mobile Customer Care: It’s More than Hype
The customer / company relationships stand in the midst of the mobile revolution. The growing consumer adoption and use of mobile devices means that customers are increasingly incorporating mobile as part of their interactions with businesses. However, are businesses ready for this change in customer behavior? This report will illustrate the business value of deploying a mobile customer care program and will highlight several activities that help Best-in-Class firms maximize their results through effective use of mobile customer care.