Mobile Analytics: Precision Marketing Across Mobile Touch-Points

Filed under: Analytics & Intelligence, Social & Mobile, White Papers      From :

When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.

Read the report to see how incorporating analytics into your mobile marketing strategy will:
– Increase brand awareness
– Raise your return on marketing investments
– Boost average order value
– Improve time-to-market of products and services