Jumpstart Your ABM

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts with orchestrated campaigns personalized to those accounts.

ABM targets high-yield accounts that are often considered a better fit for your products or solutions. These accounts are likely to generate more revenue, and often have other strategic significance, like helping to penetrate new territories or influence a market.

Download this ebook, Jumpstart Your Account-Based Marketing, to learn about:
• How to get started with ABM
• Setting goals and establishing analytics
• What you need to plan ABM campaigns
• How to implement ABM campaigns