Eight Ways Pardot Can Unlock Salesforce CRM

Pardot and Salesforce are complementary tools that really reach their full potential when paired together. When integrated with Salesforce, Pardot can unlock much of the key functionality that top-performing sales and marketing teams now rely on, helping to bridge the gap between marketing and sales, provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. In this white paper, you’ll learn:

• How pairing Pardot and Salesforce can help create one sales and marketing funnel
• Ways that Pardot can make your lead management process more efficient
• How you can give your sales team x-ray vision with powerful sales intelligence
• How you can improve your reporting and revenue attribution models