Oracle Fusion Marketing uses AI to bypass the lead and conversion process

(Source: IT Brief Australia) “That’s why we’ve invested so much time engineering a system to help marketers fully automate lead generation and qualification and get highly qualified leads…

Act-On Software Announces a Native CRM Integration for Zendesk Sell

(Source: Solutions Review) With the launch of this new integration, Zendesk customers can combine the CRM capabilities of the Zendesk Sell platform with Act-On’s marketing automation…

Practifi Wins Wealthmanagement.com Award for Outstanding Achievement in CRM

(Source: Forbes) That’s because Intuit just bought Mailchimp. Mailchimp is not a customer relationship management system. It’s an email marketing platform – and a very good one.

Oracle Live brings the future of CRM to a head – can AI bridge the sales and marketing gap?

(Source: Diginomica) Larry Ellison – Sales automation solutions don’t automate selling. In his answer, Ellison took us back to the Siebel days, where a central goal of CRM was…

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

(Source: AdExchanger) Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone…