How Mondelez deploys empathy to sidestep personalized marketing’s ‘creepy chasm’

(Source: Marketing Dive) … long dogged packaged good marketers that oversee up to dozens of brands. … in the creative support, you see it in the ROI and then ultimately [sales].

LeadSquared Announces the Launch of a Digital Onboarding Platform

(Source: Solutions Review) LeadSquared brings end-to-end marketing automation software to education, retail, … and automated customer engagements for marketing and sales teams.

CRM Market ‘THE NEXT BIG THING’ | Maximizer, Salesforce, Salesboom, SugarCRM

(Source: EcoChunk) Global CRM Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery , Covid 19 Outbreak Impact research report…

Heap Announces Journey Maps, a Tool for Improving Digital Experiences

(Source: Solutions Review) Our Free Marketing Automation Buyer’s Guide helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a…

Conversica Brings Conversational AI Assistants to Auto Dealers using CDK Elead CRM

(Source: GlobeNewswire) … Global that will integrate Conversica’s Automotive Sales Artificial Intelligence (AI) Assistants into CDK Elead customer relationship management (CRM),…