New Texting Console for Hearsay Messages Allows Advisors and Teams to Easily, Compliantly Text Clients From Any Device

(Source: Yahoo Finance) Additionally, as part of the Advisor Cloud, text engagement data from Hearsay Messages can be synced to corporate CRM systems and digital marketing …

MOBILE PROGRAMMATIC: THE STATE OF PLAY

(Source: MobileMarketing Magazine) Ever since the first banner ad appeared online in 1994, marketers have been … to sell their ad space in an automated fashion using programmatic technology, …

Simulmedia and LiveRamp Partner to Enable First-Party Data Activation on TV

(Source: Portada-online.com) What: Simulmedia and LiveRamp™, an Acxiom® company, have closed an strategic partnership enabling marketers to activate their first-party or CRM data on …

QUALTRICS LAUNCHES ‘EXPERIENCE MANAGEMENT’ PLATFORM

(Source: Research Magazine) US – Software maker Qualtrics has launched a new platform designed to complement CRM data by providing a deeper understanding of the experiences and …

From Email Marketing to Marketing Automation: It’s Time to Take the Leap

(Source: Customer Think) Marketing automation gives you all sorts of information you can use to personalize their experience. A CRM and integrated marketing automation platform will …