Solar Farm Company Partners with Foreign Investor for 5GW’s of Projects

(Source: SYS-CON Media) This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide …

New digital retail exhibition attracting interest among major players in the significant global travel retail sector

(Source: TravelDailyNews Asia-Pacific) Among the companies on the exhibitor list are inflight sales companies SKYdeals.shop and Airfree Retail as well as CRM and loyalty brands Inflight Media …

Automation and the New Frontiers of Market Research

(Source: Mobile Marketing Watch) The following is a guest contributed post by Wale Omiyale, SVP of Market Research at Confirmit Market Research, like the rest of the global economy, …

Google takes its Optimize tools for website A/B testing out of beta

(Source: Developer Tech) … able to rapidly prototype experiments that combine our own CRM data in BigQuery with our Analytics 360 audiences to deliver truly personal web experiences …

3 Ways To Set The Table For ABM Through Sales-Marketing Communication

(Source: Forbes) A Marketo study found that aligned sales and marketing teams improved conversion rates by two-thirds, virtually eliminated interdepartmental friction, and …