OTT messaging app users set to soar as platforms turn into CRM tools

(Source: European Communications) The research firm also said Facebook, Snap and others would look to reposition their messaging platforms as customer relationship management (CRM) tools, …

SmartCompany readers going all in on content marketing, survey reveals

(Source: SmartCompany.com.au) SmartCompany readers will spend more money on content marketing than any … more businesses are concerned about artificial intelligence and automation, …

New Xerox Versant Presses Boost Automation, Business Growth Opportunities

(Source: Printing Impressions) The Versant line gives printers greater capacity, output and inline automation tools such … The presses handle everything from trimmed and finished marketing …

iconectiv Launches Right Party Verification for Mobile Messaging

(Source: Destination CRM) iconectiv today launched iconectiv Right Party Verification for Messaging, a service for mobile marketers, messaging aggregators and contact centers to deliver …

Aggregate Data to Grasp the Whole Customer Journey

(Source: Entrepreneur) Marketers who truly know their customers can better cater to their needs, convert them …. Home automation and security company Vivint analyzed data from its …