Orange Digital Ventures is investing in FollowAnalytics, a leading Mobile Marketing Automation solutions provider

(Source: WebWire ) Orange Digital Ventures announces its participation in the financing of FollowAnalytics, recognized for its innovative next generation Mobile MarketingAutomation solutions. The French start-up, headquartered in San Francisco, confirms an 11 million dollar-Series B financing round with Orange Digital Ventures alongside …

Somewhat Favorable Media Coverage Somewhat Unlikely to Affect Marketo (MKTO) Stock Price

(Source: The Ledger Gazette) Marketo logo Headlines about Marketo (NASDAQ:MKTO) have trended somewhat positive recently, according to Accern. Accern identifies negative and positive news coverage by analyzing more than twenty million news and blog sources in real time. Accern ranks coverage of companies on a scale of -1 to 1, with scores …

CrownPeak’s New Release, Salesforce Platform Updates, More News

(Source: CMSWire) SMB Martech Report: Beyond Email Marketing” — that found 64 percent of small-to-medium-businesses plan to adopt marketing automation technology within the next two years. ActiveCampaign is a Chicago-based marketing automation provider. About 40 percent of respondents said …

PossibleNOW and Scribe Software Announce Partnership

(Source: ) Under the partnership, MyPreferences will be able to leverage Scribe’s solution to connect to marketing automation solutions such as HubSpot, Marketo, Oracle Eloqua, and Silverpop; CRMs such as Microsoft Dynamics CRM, Salesforce, and SugarCRM; and ERPs such as Microsoft Dynamics (AX, NAV, GP), NetSuite, and …

Vena Introduces Industry-First Revenue Performance Management Software for Smarter Business, Revenue Growth

(Source: GlobeNewswire) Personalized RPM dashboards provide both top-level and drill-down views of insights from previously disparate sources – including customer relationship management (CRM), enterprise resource planning (ERP), web analytics, marketing automation, customer support and general ledger (GL) systems. “Bringing together …