B2B Marketing Startup Brings In $21 Million

(Source: NewsCenter.io) According to the company, Leadspace is used by 130 B2B brands, as well as Microsoft, RingCentral, and Marketo. It is available on demand within CRM and marketing automation platforms, including Salesforce, Microsoft Dynamics, Marketo, Eloqua, and HubSpot, and other platforms through the Leadspace Open API.

AI does not provide a shortcut to GDPR compliance

(Source: VentureBeat) For another thing, it’s questionable to what extent AI can tackle the unique GDPR requirements, most of which simply don’t lend well to automation. GDPR aims to give EU citizens … lifting required by this process. David Fowler is head of privacy and digital compliance at Act-On Software, a marketing automation provider.

Vertex Ventures backs $21m Series C in Israeli startup Leadspace

(Source: DEALSTREETASIA) It lists Microsoft, Marketo, HP Enterprise, and Brocade among its clientele. Mishor stepped down from the CEO role in 2013 and assumed the post of CTO, with the CEO role currently filled by Doug Bewsher, formerly CMO at Skype and Salesforce. Leadspace said the latest financing round will fund customer acquisition and …

The MarTech Minute: Digimind’s Social Wall, Heap’s customer insight platform and more

(Source: MarTech Today) IAB also appoints Anna Bager to executive vice president of Industry Initiatives. Customer marketing automation service eRelevance appoints John Finocchiaro as the vice president of inside sales. Most recently, he was senior manager at Dude Sales. IDG Communications names Charles Lee as president of its US division.

Marketo Accelerate Ecosystem Expands With the Addition of Eight Partners

(Source: MarTech Series) This latest group of partners – Allocadia, Madison Logic, Metadata.io, Qotient, ReachForce, RingLead, Synthio, and Vidyard – integrate into the MarketoEngagement Platform to enable marketers to create and deliver personalized experiences to their customers across all channels throughout the buyer’s journey.