India Software Market to grow at 11.9% to reach US$ 5.1bn by 2018, says IDC

(Source: VanillaPlus) “Organisations across all industry verticals and segments have jumped on the digital bandwagon, resulting in spend on software such as Collaborative Applications, Enterprise Resource Management (ERM) and Customer Relationship Management (CRM) to optimise their business processes and enhance customer …

Sigstr Integrates With Marketo To Optimize Email Signatures

(Source: MediaPost Communications) Marketo customers can now implement dynamic email signature campaigns thanks to an integration with Sigstr announced Wednesday. Based in Indianapolis, Sigstr is an email marketing technology company that specializes in developing dynamic email signature campaigns. The Saas platform for employee email …

Gridsum (GSUM) Announces Launch of AI-Driven Intelligent CRM Solution

(Source: StreetInsider.com) By converging a client’s business intelligence data with Gridsum Prophet and our marketing automation suite, we will be able to substantially drive sales efficiency with significant, immediate and quantifiable KPI enhancement for our clients. The market opportunity in China for marketing-centric CRM solutions is huge given …

World marketing automation software market development trends revealed

(Source: WhaTech) #Key Manufacturers Analysis of Marketing Automation Software Market:- HubSpot – Marketo – Act-On Software – Salesforce.com – Adobe Systems – Oracle – Infusionsoft – IBM – Cognizant Technology Solutions (CTS) – ETrigue – GreenRope – Hatchbuck – IContact – Inboundio – LeadSquared – MarcomCentral – Salesfusion …

Leadspace Raises $21M In Series C Funding

(Source: Demand Gen Report) Leadspace, an audience management platform for marketing and sales, announced it has raised $21 million in a Series C funding round led by Arrowroot Capital and JVP. The funding … “If you think about the skillset, we’re seeing the same thing happen with AI that happened with marketing automation five years ago.