Demandbase ABM announcements show why ABM is changing marketing
(Source: Diginomica) Now Demandbase has added integration with Salesforce Pardot, a marketingautomation system. In the Conversion Solution, you can now see individual contact activity from Pardot within the context of an account. So, in addition to aggregated account activity, you can also see what specific contacts within that account are
From the Microsoft Dynamics 365/CRM Blogs: Qualify a lead; Capture signatures; Trial portal; File storage
(Source: MSDynamicsWorld.com) On the Ledgeview Partners’ blog, Chad Collett said it might not always make sense to create a new account or contact when qualifying a Lead in Microsoft Dynamics 365/CRM. There are a few out-of-the-box options with Dynamics CRM to provide users with some flexibility in this area. According to Collett, the first option is …
TwentyThree Unveils New ABM Tool, Allowing Seamless Video Integration Into Campaigns
(Source: MarTech Series) New ABM Tool Will Allow Marketers to Share Relevant Content to Create Far More Effective and Targeted Campaigns. TwentyThree, the Copenhagen and San Francisco-based video marketing platform, is launching a new Account-Based Marketing tool that will allow marketers to integrate video seamlessly into ABM ..
SearchCap: Google new video ad format, SEO checklists & more
(Source: Search Engine Land) Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch …
RingLead Lands Corrao Group Strategic Partnership to Fuel Next Phase of Growth
(Source: Digital Journal) “Both RingLead and Corrao Group have a shared interest in data and CRMoptimization,” said Phil Iserino, director of sales at RingLead. “Corrao Group’s team of Salesforce® implementation, optimization and expansion experts, combined with our full-stack technology, creates an unparalleled force that will transform the ..