Marketing Day: Facebook’s new marketing partners, Forrester’s marketing automation report & Amazon news

(Source: Marketing Land) Facebook expands its list of marketing partners, while limiting what view tags can … First Forrester forecast for marketing automation finds it is still ‘early innings’ …

Apttus Omni fills the gap between ERP and CRM

(Source: Enterprise Times) Omni is targeted at the middle office and is designed to fill what Apttus describes as: “the gap between ERP and CRM products where commerce takes place in ..

Madison Logic Announces a Partnership with Marketo with Launch of ActivateABM

(Source: MarTech Advisor) “Now, with ActivateABM Direct we aim to serve Marketo’s customers by helping them launch comprehensive account-based marketing programs that are simple, ..

OceanX Adds Marketing Automation Layer to Theraworx Relief Through Partnership with emfluence

(Source: PR Newswire) The emfluence Marketing Platform is a marketing automation platform designed for digital marketers, by digital marketers with headquarters in Kansas City.

Guidewire Announces Availability Of Its First P&C Insurance Crm Applications For Salesforce Financial Services Cloud

(Source: Global Banking And Finance Review) Insurers can now leverage Guidewire products for producers and service reps within their Salesforce applications for a 360-degree view of customer …