Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety
(Source: MarTech Today) Brand safety, viewability and ad fraud are serious challenges to marketers and … Marketo for $1.79 billion, taking the marketing automation platform private.
DealSignal Releases New TAM Module to Help B2B Marketers Accurately Assess Their Total Audience and Identify Gaps in their CRM Data Coverage
(Source: PR Web) DealSignal Releases New TAM Module to Help B2B Marketers Accurately Assess Their Total Audience and Identify Gaps in their CRM Data Coverage …
Overview of Global Content Marketing Market 2017-2021 | HubSpot, Marketo, Scripted, NewsCred
(Source: Exclusive Reportage) Content marketing provides information in an entertaining format. It plays a very important role in helping companies address customers’ issues that the product …
Movable Ink and Pega Partner to Provide Consumers with Next Best Actions in Email Campaigns
(Source: MarTech Advisor) Movable Ink, provider of the intelligent content platform for digital marketers, today announced a partnership with Pega, the software for customer …
Pegasystems Launches Digital Transformation Software ‘Pega Infinity’
(Source: MarTech Advisor) Pega’s CRM suite of customer engagement applications for marketing, sales, and customer service uses AI to anticipate customer needs and adapt with next ..