Adobe Is M&A Leader In The Media-Marketing Space
(Source: MediaPost Communications) Adobe has not made a lot of deals so far this year — just one, in fact. But it’s huge — the proposed acquisition of B2B cloud marketing platform Marketo for $4.75 …
Force24 brings Peppy Marketing into the fold
(Source: Insider Media) Leeds-based marketing automation platform Force24 has acquired full-service agency Peppy Marketing. The news follows the announcement in May 2018 that …
Zendesk launches new sales force automation and CRM products
(Source: Which-50 (blog)) Customer service software firm Zendesk has launched its new open standards CRMplatform, Sunshine, as well as new sales and data and analytics tools.
Building B2B relationships with trust and empathy
(Source: Customer Think) As the Eloqua story was winding down, Paul and I decided to jump in and tackle relationship intelligence and use relationship intelligence to understand where …
RICS appoints Aroon Kumar as Director of Marketing & Corporate Affairs
(Source: newsbarons.com) Considered as the vociferous advocate of ROI driven marketing, Mr. Kumar brings … revenue planning, marketing technology, marketing automation platforms, …