Verb Tech Co Announces Business Partnership with Adobe

(Source: EIN News) Verb provides customer relationship management (“CRM”), lead generation, and video marketing software applications under the brand name TAGG.

Equifax, FICO launch Data Decision Cloud as credit scores meld with marketing, compliance, customer experience

(Source: ZDNet) Of the software efforts, the marketing automation stack is interesting. Equifax and FICO in another data sheet outline how credit data and marketing can comingle

Atento Among the Best Companies to Work for in Spain According to Forbes Ranking

(Source: GuruFocus.com) Atento is the largest provider of customer relationship management and business process outsourcing (CRM BPO) services in Latin America, and among the top .

Adobe unveils customer data platform, Commerce Cloud and fresh Ad, Marketing Cloud capabilities

(Source: CMO) It’s a similar story around integrating Adobe’s B2B marketing automation player, Marketo, into its Marketing Cloud offering, which Adobe acquired for US4.75

Evercore Selects Salesforce to Transform Client Engagement

(Source: PRNewswire) SAN FRANCISCO, March 26, 2019 /PRNewswire/ — Salesforce (NYSE: CRM), the global leader in CRM, announced that Evercore—the leading global