10 Reasons to Consider Marketing Automation
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and […]
The Buyer’s Guide: A Guide to Upgrading Your Growth Marketing Platform
In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download the content to learn the benefits of switching to a modern growth marketing platform, as well […]
Evolve Now To Personalization 2.0: Individualization
To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable experiences. The challenge ahead: Digital business pros must now react in real time to their […]
Assessment: How Mature Is Your Marketing Strategy?
The readiness assessment determines the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing. Download the guide and you’ll find: 1. How to dramatically improve your marketing relevance across channels 2. How to evaluate your customer segmentation, message personalization and team alignment 3. What actions you […]
The Total Economic Impact of Iterable
Iterable provides an omni-channel marketing technology platform that improves customer engagement and scales effectively. Download the report to learn the benefits of adopting a growth marketing platform like Iterable over three years: • $41 million additional sales revenue • 26 million increase in total message sends • $7.9 million increased reoccurring sales due to higher […]