Change the Way You Run Meetings: 6 Tips from 20 Experts
The workforce has transformed to be mobile, virtual, and driven by speed, but the way we run meetings hasn’t evolved along with it. Sponsored by join.me and written by meetings expert Chris Hosford, with contributions from 20 business and academic all-stars, this eBook examines modern collaboration and includes six basic tips to change the way […]
Your Scarcest Resource: Time is Money, but Few Organizations Treat it That Way
Most companies have elaborate procedures for managing capital. An organization’s time, by contrast, goes largely unmanaged. Bain & Company used innovative people analytics tools to examine the time budgets of 17 large corporations and discovered that companies are awash in e-communications; meeting time has skyrocketed; real collaboration is limited; dysfunctional meeting behavior is on the […]
Customer Activation – Marketing With A Measurable Purpose
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and […]
Pin For The Win
When it comes to marketing your brand on Pinterest, it shouldn’t be a question of why—it should be a question of why not. Over 1,500 brands in the travel, fashion, home improvement, CPG (Consumer Packaged Goods), and tech industries have already flocked to Pinterest in droves. With over 70 million users, Pinterest is all about […]
Conversations Not Campaigns
Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is […]