The B2B Marketer’s Guide to Decoding Metrics
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics […]
The Payoff of Account Based Marketing
According to Demand Gen Report’s 2014 B2B Buyer’s Behavior Survey, 34% of respondents said the number of team members involved in a purchase decision has increased over the past 12 months. With the number of influencers on the rise, marketers are using Account Based Marketing (ABM) to be more targeted in their approach to engaging […]
Frost & Sullivan: A Case for Building Better Customer Engagement
The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability, while stabilizing the resources spent […]
Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services
The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online marketing strategy is crucial to every industry. In fact, businesses without dedicated digital marketing campaigns are behind and will quickly become obsolete. Financial service […]
Are You Mobile-Minded Enough to Keep Your Customers Happy?
Mobile devices as shopping tools aren’t a trend; they’re the norm. When it comes to engaging with retailers, consumers are overwhelmingly choosing to go mobile. They are shifting their purchases, inquiries, and browsing habits from their laptops and desktops to their smartphones and tablets. And, they are making this massive device shift with high expectations […]