White Papers
CX Trends 2023, Retail
There has been one constant over the past three years, it’s change—how we work, live, and consume have all been radically transformed, and as a result, retailers have
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Category: White Papers
White Papers
Strategically Aligning Customer Service With B2B Business Goals
Now more than ever, customer service plays a critical role in your brand narrative, protecting your company’s reputation, generating new business models, and increasing customer lifetime value. This
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White Papers
Integrating Identity and Privacy with Digital Customer Experience: Turning Negatives Into Positives
This Aberdeen Knowledge Brief describes how integrating solutions for CIAM and ECPM into the broader context of managing digital CX can be a highly effective way for consumer-facing,
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White Papers
The Total Economic Impact of SAP Sales Cloud And SAP Service Cloud
SAP commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying SAP Sales Cloud
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White Papers
Trust Is Imperative in the Customer Experience Era
For brands today, trust and respect for data privacy ease access to valuable personal data, makes consumers more receptive to the experiences you offer, and provides the foundation
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White Papers
The Future of Customer Experience:
How Data Moments Win the Competitive
and Customer Edge
How can CX help you drive growth? Read our latest paper, “The Future of Customer Experience: How Data Moments Win the Competitive and Customer Edge,” to learn how
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White Papers
The 2022 KuppingerCole Leadership Compass: Customer Data Platforms
The 2022 KuppingerCole Leadership Compass: Customer Data Platforms report offers an in-depth analysis of 13 main CDP vendors along with a detailed market review. In its analysis, KuppingerCole
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White Papers
Deloitte: Taking Direct Selling to the Next Level with E-Commerce Technology
Read this paper to learn why person-to-person selling remains an effective sales tactic that holds a surprisingly large share of wallet in today’s marketplace, and how new channels
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White Papers
Deloitte: Harnessing the Untapped Potential of Mom-and-Pop Shops with Digital Commerce
Read this paper to see how consumer brands are harnessing the power of e-commerce technologies to take advantage of the large and growing opportunity of selling to small,
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White Papers
Oxford Economics: Embracing Change – The Quest to Expand Profitability Drives E-Commerce Transformation
Read this report to learn how today’s B2B leaders are tapping e-commerce technology to navigate an economy transformed by better informed buyers and the lingering effects of a
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