Today every single aspect of marketing has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all
How marketing metrics and analytics can benefit you The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to
(Source: PRNewswire) Bpm’online is a global business software company leading in the space of low-code, process automation and CRM. Its intelligent platform accelerates sales, …
(Source: PRNewswire) Elephant is a venture capital firm focused on the enterprise software, consumer internet and mobile markets. The firm was founded in 2015 by Jeremiah Daly …
Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more
(Source: VentureBeat) Skedulo raises $28 million to help enterprises manage their mobile workforce … Analytics is Skedulo’s core competence, and the dashboard doesn’t disappoint
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing
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