Publicis Acquires The Herd Agency & Renames It Herd MSL

(Source: B&T) … earned media, stakeholder relations, integrated campaigns, issues and crisis management, social media and content marketing. The agency will be renamed …

BLACKLINE POSITIONED AS A LEADER IN GARTNER 2017 MAGIC QUADRANT FOR CLOUD FINANCIAL CORPORATE PERFORMANCE MANAGEMENT SOLUTIONS

(Source: CSO Australia) BlackLine also was recognised for “completeness of vision,” which includes market understanding; marketing strategy, sales strategy, product strategy, …

Accenture plans Asia Pacific expansion for new acquisition The Monkeys

(Source: The Drum) Accenture plans to expand The Monkeys brand across the Asia Pacific region, following its recent acquisition of the creative agency. Michael Buckley, head of …

Facebook officially signs 20-game MLB streaming deal

(Source: Marketing Dive) Facebook officially signed a deal with Major League Baseball (MLB) to stream 20 games this season, Business Insider reported. The first game, between the …

Why brands are increasingly choosing digital only video ad campaigns

(SOUrce: nessZee Busi) While we have heard brands as well as ad agencies state several times the importance of the digital medium in the advertising world. However, barring a few ..