SEO 101: Beyond the Basics
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this […]
Best Practices for Social Influencer Marketing
An endorsement from a respected voice can go a long way in raising awareness. In pure marketing terms, social media influencers deliver commentary that boils down to free publicity, enhanced by the authenticity of the known and trusted opinion maker. This can be a home run. But how do you make it happen? You’ll need […]
Social Experience eBook
Great social experiences build lasting relationships. There is a huge opportunity for brands to create social experiences that are useful, unique, fun, or otherwise meaningful, because the sum of these individual social interactions is greater than its parts. It’s about better relationships—more open, more loyal, and with more value—for both your customers and for your […]
Social Media Textbook
Required Reading for Any Social Professional For the subject of social media marketing, a standard curriculum has yet to be published to teach best practices and universally accepted conventions. Until now. The “Spredfast Social Business Textbook” is made for social media professionals looking to enhance their knowledge of social marketing practices and strategic guidance for […]
Improving Engagement with Multi-Channel Service
Best-in-Class organizations execute on a strategy that supports the multi-channel nature of customer requests. These leading organizations do not just open up their service infrastructures to accommodate new channels, but also empower their teams to deliver an effective and consistent experience regardless of the channel selected by the customer. This document will highlight the key […]