The Forrester Wave™: Social Relationship Platforms, Q2 2015
In this richly detailed report, Forrester Research, Inc. explains the importance of social relationship platforms (SRPs) and evaluates eleven of the most significant providers according to 41 exacting criteria — including each vendor’s current offerings, strategy, and market presence. Of those eleven providers, Forrester named Spredfast a Leader in SRPs, with comments such as: “Spredfast […]
Customer Segmentation Dos and Don’ts
So how can you uncover your most important customers, and respond to their needs in a more timely, effective way? This eBook will reveal eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.
9 Questions You Need to Ask When Evaluating Personalization Platforms
So how do you decide which personalization platform is best for you? The best way to find out is to ask your prospective vendors a lot of questions. This eBook lists nine questions you should ask before making your decision.
Case Study: GNC: Strengthening Conversion Rates
GNC is the largest global specialty retailer of nutritional products. The brand now consists of an ecommerce site, www.gnc.com, more than 4,800 retail locations throughout the United States and franchise operations in 46 international markets. This case study explores these ecommerce challenges: • Reduce rate at which shoppers abandoned shopping carts on checkout flow • […]
The Truth About Real-Time Marketing
Get your copy of The Truth About Real-Time Marketing today, and learn how leading marketers are using specific data points to personalize messages and product offerings across all channels and devices.