5 Ways to Wow the Connected Customer
Contact centers today often resemble the eye of the storm – with employees bearing the brunt of it. As consumers become even more attached to their smartphones, tablets, and digital accessories, contact center agents must interact with customers who are more connected, more distracted, and more demanding than ever, expecting immediate solutions to their needs. […]
Jumpstart Your ABM
Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts with orchestrated campaigns personalized to those accounts. ABM targets high-yield accounts that are often considered a better fit for your products […]
Forrester Wave for Lead-to-Revenue Management
Read this complimentary copy of The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact. According to the report, Marketo helps B2B marketers drive contextual engagement at scale, with a steady pace of innovation […]
Customer Marketing: How to Keep Your Customers Coming Back For More
True business growth comes from more than acquisition; it’s sustained by keeping your customers happy and introducing them to complementary products. According to eMarketer, it costs 10 times more to acquire new customers than to sell to the ones you already have. Yet most marketers still focus their investment and activities primarily on driving acquisition. […]
The Definitive Guide to Lead Nurturing
The new Definitive to Lead Nurturing is a completely rewritten Second Edition that introduces the latest lead nurturing ideas, methods and techniques. Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or […]