The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance

Improving the Inbox and Beyond with Personalization Get the Growth Marketer’s Playbook to learn how to master personalized 1:1 email and leverage these insights across all channels to power a unified omni-channel experience. Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we […]

7 Steps to Creating a High-Impact MarTech Stack

Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack […]

SiriusView: Marketing Automation Platforms 2017

Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo’s powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed […]

Security Without Compromise Users have little confidence their company can protect their mobile device

(Source: Networks Asia) Travis Howe, CISO of CRM app provider Conga, is also not surprised that the vast majority of organizations feel that their mobile devices are not well-protected.

Seismic Launches New App for Oracle Marketing Cloud

(Source: MarTech Advisor) An official blog post quoted Doug Winter, Seismic co-founder and CEO, as saying, “By combining Seismic with leading marketing automation platforms such as …