Sales Strategy » Sales Strategy
Can Netflix win over markets such as HK and Taiwan with its Chinese content offering?
(Source: Marketing-Interactive) In a conversation with MARKETING-INTERACTIVE, Vijay Kunduri, RVP OTT and CTV, … Will Chinese content work for markets such as Hong Kong and Taiwan?
Standing Strong: Nestle’s affordable products strategy boosts emerging market growth
(Source: Food Navigator Asia) Nestle’s strategy to focus on product affordability and accessibility appears to … announcing total year-on-year organic sales growth of 8.3% to CHF94.4bn…
Antyra Solutions celebrates eight years of digital success, introducing new product portfolios
(Source: Adaderana Biz English) As part of our strategy for 2023, Antyra is offering customers recession-proof digital marketing strategies, which use SEO, content marketing and social media…
Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027
(Source: Gartner) “When done well, a sales enablement function is part of the team that influences sales strategy, justifying increased investment. Enablement will evolve and…
Brightfind Announces Augmented Digital Marketing Services
(Source: PR Newswire) As a result of unified services, Brightfind customers will benefit from expanded resources devoted to the strategic development and implementation of content…
Sales Strategy » Sales Strategy
2019 ABM Market Research Report
As organizations continue their rapid adoption of Account Based Marketing, this new research offers a glimpse into the current attitudes and maturity of organizations across North America. Nearly 500 business leaders responded to a comprehensive survey in December 2018 / January 2019 fielded by technology firms Engagio and Salesforce Pardot. Our analysis of the results […]
The Definitive Guide to Account-Based Marketing
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are […]
The Definitive Guide to Social Media Marketing
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer […]
The Definitive Guide to Engaging Email Marketing
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of […]
5 Ways Marketing Automation Can Help Your Enterprise Grow
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their […]