Marketing to Millennials: Engaging a Generation of Visual Buyers
WHAT’S INSIDE: • A crash course on authentic imagery—and how to use it to sway millennials • 36 real-world examples from brands like Airbnb, JCrew and Sigma Beauty • 5 proven ways to use product-level image insight to make smarter business decisions
Influencer Marketing: Everything You Need to Know
Everything you need to know about influencer marketing. Learn: • How to get started with your first influencer marketing campaign. • Why micro-influencer marketing is the future. • How to measure ROI and success of an influencer marketing campaign. • The anatomy of a perfect influencer marketing post.
Are You Mobile-Minded Enough to Keep Your Customers Happy?
Mobile devices as shopping tools aren’t a trend; they’re the norm. When it comes to engaging with retailers, consumers are overwhelmingly choosing to go mobile. They are shifting their purchases, inquiries, and browsing habits from their laptops and desktops to their smartphones and tablets. And, they are making this massive device shift with high expectations […]
5 Ways to Wow the Connected Customer
Contact centers today often resemble the eye of the storm – with employees bearing the brunt of it. As consumers become even more attached to their smartphones, tablets, and digital accessories, contact center agents must interact with customers who are more connected, more distracted, and more demanding than ever, expecting immediate solutions to their needs. […]
Ten Ways Cross-Channel Marketing is Not Rocket Science
Retail marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach […]