Evolve Now To Personalization 2.0: Individualization
To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable experiences. The challenge ahead: Digital business pros must now react in real time to their […]
Assessment: How Mature Is Your Marketing Strategy?
The readiness assessment determines the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing. Download the guide and you’ll find: 1. How to dramatically improve your marketing relevance across channels 2. How to evaluate your customer segmentation, message personalization and team alignment 3. What actions you […]
The Total Economic Impact of Iterable
Iterable provides an omni-channel marketing technology platform that improves customer engagement and scales effectively. Download the report to learn the benefits of adopting a growth marketing platform like Iterable over three years: • $41 million additional sales revenue • 26 million increase in total message sends • $7.9 million increased reoccurring sales due to higher […]
The Growth Marketers Guide to Email Metrics
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what you’ll learn in this whitepaper: • The pivotal metrics used by email marketers, engineers and […]
Critical Questions to Ask Your Commerce Marketing Automation Vendor
Strategic marketing and IT leaders are looking for ways to streamline marketing technology solutions, but are struggling to understand technology needs beyond basic functionality. This whitepaper by Bronto and Oracle lays out a framework to help you identify commerce marketing automation platforms that best meet your needs. Download this report to discover: • The five […]