The Data-Driven Journey: A Digital Insurer’s Path To Loyalty and Increased Profits
World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to understand their customer’s needs faster. Through data-driven marketing Aviva can proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory […]
The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the […]
Mobile Analytics: Precision Marketing Across Mobile Touch-Points
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into […]
Mobile Customer Care: It’s More than Hype
The customer / company relationships stand in the midst of the mobile revolution. The growing consumer adoption and use of mobile devices means that customers are increasingly incorporating mobile as part of their interactions with businesses. However, are businesses ready for this change in customer behavior? This report will illustrate the business value of deploying […]
Improving Engagement with Multi-Channel Service
Best-in-Class organizations execute on a strategy that supports the multi-channel nature of customer requests. These leading organizations do not just open up their service infrastructures to accommodate new channels, but also empower their teams to deliver an effective and consistent experience regardless of the channel selected by the customer. This document will highlight the key […]