ActiveCampaign Introduces Predictive Content, A ML Feature That Predicts The Most Engaging Email For Each Individual in an Audience

(Source: AiThority) Predictive Content aims to improve email performance beyond A/B split testing technology used most frequently by email marketing and marketing automation …

ZoomInfo acquires Komiko, a Seattle-area CRM startup founded by Microsoft veterans

(Source: GeekWire) based marketing software firm ZoomInfo bought Komiko, a 4-year-old Seattle-area startup that improves the customer relationship management (CRM) process …

Workato Secures $70 Million in Series C Funding to Further Accelerate its Leadership in Enterprise Automation

(Source: MarTech Series) Workato, the leading and fastest-growing enterprise automation platform, … with its workflow automation capabilities–from Finance, HR, and IT to Marketing, …

Salesforce customers supplement CRM with AppExchange tools

(Source: TechTarget) One of the drivers for this move to Salesforce AppExchange is that the quality and number of applications has improved along with integration with the CRM …

Shopmatic & OnlineSales.ai help customers leverage AI-enabled marketing automation

(Source: Exchange4Media) Furthermore, the brand has partnered with OnlineSales.ai to help its merchants benefit from the repertoire of AI-enabled marketing automation services. The new ..