How fintech giant FIS gets results from B2B marketing automation
(Source: Diginomica) In marketing automation, FIS used Eloqua, while SunGard was a Marketo house. Whichever combination was chosen would have to support a sales pipeline …
Aptean Recognized by Gartner for Its Pivotal CRM Solution in the “Niche Players” Quadrant for Sales Force Automation
(Source: The News Reports) “We are excited to meet the future needs of our customers and further enhance our market position as we integrate new capabilities into our CRM platform.”.
SharpSpring (SHSP) Given News Sentiment Rating of 0.01
(Source: TrueBlueTribune) SharpSpring, Inc, formerly SMTP, Inc, is a cloud-based marketing technology company. The Company’s SharpSpring marketing automation platform uses …
cleverbridge Selects Scribe Software’s iPaaS to Optimize Client Ecommerce Business Operations
(Source: GlobeNewswire) .. clients with real-time customer data through bi-directional integration between the cleverbridge ecommerce platform and a host of CRM, business intelligence, …
Identifying the KPIs That Matter for User Conferences
(Source: MarTech Advisor) Much like the way businesses use marketing automation tools or CRMs, the Events Cloud provides a dashboard of all-in-one tools and large data sets that …