SAP to Forge Stronger Links With $2.4B Callidus Buy
(Source: CRM Buyer) “I can’t think of a firm that uses SAP that won’t find this new capability beneficial,” he told CRM Buyer. CallidusCloud’s technology will let SAP seamlessly link front and back offices; align sales, compensation and corporate goals; and ensure real-time data flow between the field and finance department. “It’s a good move by …
Kitewheel Partners with Zeta Global
(Source: Destination CRM) Kitewheel CEO Mark Smith says the partnership can be traced to 18 months ago when Kitewheel partnered with Acxiom Impact; under the alliance, Kitewheel added its real-time cross-channel capabilities to Acxiom’s marketing automation. “Acxiom Impact was then acquired by Zeta Global a year ago, and we started …
SugarCRM Releases The World’s Most Beautiful CRM
(Source: CRM Marketplace) SugarCRM Inc.Ⓡ, the company that helps organizations build better business relationships, announced today a visually transformed version of its platform that takes CRM out of the legacy world of clunky enterprise software. As part of the company’s Winter ’18 release of SugarⓇ Cloud, the new interface will give Sugar …
IRIO Announces SMS Marketing API Solution for Customer Comment Cards
(Source: GlobeNewswire) The digital comment card is the newest of several SMS marketing solutions that IRIO offers and customizes to improve engagement, loyalty and conversion rates. Additional IRIO solutions include APIs for sales lag, lack of marketing automation, lack of engagement, call center bandwidth and hold issues, fundraising,
Bertelsmann seeks buyer for Arvato CRM unit
(Source: Reuters) German publishing house Bertelsmann (BTGGg.F) is considering selling or finding a partner for the customer relationship management (CRM) division of its Arvato services subsidiary, it said on Wednesday. The move follows the resignation last July of the head of Arvato, which was …