FieldEdge Partners With LeadsNearby to Improve Customer Engagement Efforts

(Source: PR Newswire ) LeadsNearby uses customer data from FieldEdge to enhance and improve a company’s digital marketing efforts through marketing automation campaigns, re-engagement promotions, email newsletters and more. The FieldEdge and LeadsNearby integration will help businesses re-engage with past customers and prompt …

Comparing Marketo (MKTO) and Zendesk (ZEN)

(Source: StockNewsTimes) Marketo logo Marketo, Inc. is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize …

HubSpot (HUBS) and Benefitfocus (BNFT) Financial Survey

(Source: The Ledger Gazette) These integrated applications include social media, search engine optimization, blogging, Website content management, marketing automation, e-mail, sales productivity, customer relationship management (CRM), analytics and reporting. The Company’s products include HubSpot Marketing, HubSpot CRM and HubSpot …

Bedrock Data Introduces ‘Fusion’, Software to Synthesize Customer Data

(Source: MarTech Advisor) Connects: Fusion connects to your SaaS applications via their APIs using pre-built connectors — a wide range of systems such as Salesforce, NetSuite, Microsoft Dynamics, Marketo, HubSpot, ZenDesk, Freshdesk, HelpScout, Shopify and many more. Fuses: Ensures all records are accurately de-duplicated, matched, …

Convey Launches Platform to Replace Static Contacts with Live, Dynamic Connections

(Source: PR Web) Convey has been engineered to complement existing contacts, email, CRM, marketing automation, and customer service tools, reducing data entry while providing long-term, high-quality contact info. In a relationship-based economy, authentic personal and organizational relationships are a strategic advantage. Currently …