TechBytes with Zackary Cantor, Director, Decision Sciences, GlobalWide Media
(Source: MarTech Series) GWM has made significant investments in technology to support a platform capable of real-time marketing automation. Such technologies were viewed as cutting-edge just a few years ago, but are increasingly becoming that standard. That said, it is important to understand that AI is a tool for accomplishing a marketing goal, …
Dominion announces new cloud-based CRM release
(Source: Auto Remarketing) From our rich CRM legacy with AVV and Autobase, Dominion has always been committed to the dealer — using the latest technology to build simple and elegant solutions,” Dominion Dealer Solutions president Jack Ross said in a news release. “Now all of our tools, from DMS to CRM, equity mining to digital products, […]
NTUC Income retains Happy Marketer as marketing agency
(Source: Marketing Interactive) NTUC Income (Income) has retained Happy Marketer as its digital analytics and marketing automation agency for 2018. Happy Marketer was first appointed as the brand’s chosen agency in June 2017. Following the re-appointment, the agency will spearhead services around digital web and mobile app analytics, as well as …
Want to foster meaningful customer relationships? Here’s how the cloud can help
(Source: IT Brief Australia) SAP Hybris have developed a paper that explores how organisations can foster meaningful relationships with customers through a cost-effective, integrated Cloud CRM solution. SAP posit that by taking the right approach to CRM, organisations can increase productivity, customer acquisition and customer satisfaction, and …
Seismic Wins Gold For Sales & Customer Service At The 2018 Stevie Awards
(Source: MarTech Series) Seismic announced technology integrations with marketing automation providers Marketo and Oracle Eloqua, helping marketers to further directly tie their efforts to the bottom line. Seismic LiveInsights is a dynamic dashboard of analytics of sales content inventory, content adoption, engagement by buyers, and revenue data …