How marketers can avoid getting duped by ‘faux AI’ vendors
(Source: VentureBeat) Making matters worse, when vendors combine buzzwords like AI with other buzzy, ill-defined technologies like “marketing automation,” the result is a buzzword soup of confusion. How can marketers separate reality from the fake marketing news? It’s important for marketers to gain a high-level understanding of how ML …
WorkWave’s Ken Wincko Named One of 18 B2B Marketers to Follow in 2018
(Source: Markets Insider) In 2016, his team at PR Newswire was named Enterprise Marketing Team of the Year by Marketo, and also won Best Integrated Marketing Program in the Marcomm Awards in 2015. “Our goal with highlighting 18 marketers to follow in 2018 was to showcase a mix of different roles and industries that are helping to […]
GoDaddy influencer scoring with Nimble
(Source: Diginomica) I was aware going into our conversation that Dopson has experience of a variety of CRM and marketing automation products but I was curious to know why Nimble stood out. I love Nimble because of its simplicity to use, but also its robust capability. I think that it is a tool that everybody is capable of […]
Marketing Automation Software Market with Forecast , Organization Sizes, Top Vendors, Industry Research and End User Analysis By 2023
(Source: Real Facts) Marketing Automation Software market competition by top manufacturers/players, with Marketing Automation Software sales volume, Price (USD/Unit), revenue (Million USD) and market share for each manufacturer/player; the top players including: HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, …
After taking 10.3% stake in Commvault, activist hedge fund Elliott proposes sweeping changes
(Source: SiliconANGLE News ) “Looking at comparable take-out multiples in the software space by financial buyers [such as TIBCO Software Inc., Marketo Inc., Qlik Technologies Inc. and Xactly Corp.], we think a potential transaction could occur in the mid- to high-$60s based on current forecasts,” Mizuho Financial Group tech analyst Abhey Lamba wrote …