8 Steps for the Perfect Product Launch
(Source: Entrepreneur) Three, craft a “catchy” topic name to draw the largest audience: “The Marketing Platform of Your Dreams” is more enticing than “New Marketing AutomationPlatform.” Four, tell everyone about your launch via every means possible: email, your website and social media. Five, prepare an agenda. Tell your audience what to …
PFL Announces $25 million Growth Equity Financing
(Source: MarTech Advisor) Today, PFL is the only company to offer full integration of Tactile Marketing Automation into Marketo, Oracle Marketing Cloud, Salesforce Marketing Cloud and Salesforce CRM, serving as a vertically-integrated one-stop customer solution. “PFL has a proven history of pioneering creative solutions to support the effectiveness …
NetHunt Ranks as a Top CRM in G2 Crowd Spring 2018 Grid Report
(Source: Digital Journal) NetHunt, a powerful CRM for Gmail, announced that it has been acknowledged as a High Performer in the 2018 Spring Grid Report for Best CRM Software by G2 Crowd. This title is based on the numerous favorable reviews on the G2 Crowd platform. Among various CRM systems represented on the site, NetHunt is named …
Marketing startup Lytics raises $14M to help brands understand their customers with data
(Source: GeekWire) “The next step in the evolution of marketing tech beyond SFA (salesforce automation), CRM (customer relationship management) and MA (marketing automation) is CDP (customer data platforms),” Benson explained. “Just as the prior leaders in marketing clouds such as Salesforce, Oracle and Adobe conquered CRMand …
Salesforce.com, Inc. (CRM) Becomes Aggressive Buyer In Software Space
(Source: StockNews.com (blog)) Last month, Salesforce.com, inc. (NYSE:CRM) agreed to a massive deal to acquire MuleSoft, and the company paid a premium to do so. The deal, which now checks in as the company’s largest acquisition to date, would see Salesforce agree to pay a 32 percent premium on MuleSoft’s share price. CNBC shares the details …