Nestlé Vietnam shifts media and eCommerce duties to GroupM
(Source: Marketing Interactive) Nestlé Vietnam has shifted its media and eCommerce duties from Publicis Media to OpenMInd, a dedicated Nestlé team operated by GroupM.
Pinterest Launches Pin Ads in Argentina, Colombia and Chile
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BigQuery vs. Snowflake: Data Warehouse Comparison 2022
(Source: eWeek) BigQuery is a multicloud analytics solution that can accommodate a data warehouse ranging from only a few bytes to petabytes. The platform supports predictive…
Twitter Launches New ‘Brand Connect Playbook’ to Provide Guidance for Marketers
(Source: Social Media Today) Twitter Launches New ‘Brand Connect Playbook’ to Provide Guidance for Marketers. Published July 5, 2022. By. Andrew Hutchinson Content and Social Media Manager.
Adobe releases new analytics services for metaverse
(Source: iTnews) This data can then be combined with insights across other channels like the website or mobile app, to understand changing consumer preferences.