App Annie Raises $55 Million Series D, Launches New Product For Tracking App Usage

(Source:TechCrunch-) IVP has invested in a number of mobile and B2B firms, including AppDynamics, Datalogix, Marketo, Shazam, Snapchat, Supercell and Twitter. Like many, Liaw ..

Insider Selling: Marketo CEO Sells $402,360.00 in Stock (MKTO)

(source:Mideast Time) Marketo logo Marketo (NASDAQ:MKTO) CEO Phillip M. Fernandez sold 12,000 shares of Marketo stock on the open market in a transaction that occurred on ..

Marketo to Report Financial Results for Fourth Quarter and Fiscal Year 2014 on February 10, 2015

(PR Newswire (press release)-)Marketo will host a conference call and live webcast to discuss financial results at 2:00 p.m. Pacific Time, 5:00 p.m. Eastern Time, on Tuesday, February 10, 2015 .

Companies and themes to follow in 2015 part 3: the HR dimension

(Source:Diginomica-)The parallel between their view of the recruiting space and those of marketing automation vendors (e.g., Marketo, Eloqua, Pardot, etc.) is a welcome sight

Adaptiv.io and Apsalar partner to gather intelligence for mobile marketers

(Source:VentureBeat-)based Adaptiv.io was previously known as Sleepy Giant, a former game studio and services firm that pivoted last fall into mobilemarketing automation.