The Morning Leverage: Kennet Partners Climbs Into TreeHouse
(Source:Wall Street Journal (blog))TreeHouse offers software-as-a-service-based partner-relationship management and marketing-automation platforms to small and midsize businesses.
Embedding marketing automation in WordPress, Twitter, LinkedIn: Act-On launches Anywhere
(Source:VentureBeat)Two challenges to adoption are complexity of marketing automationsoftware and a lack of skilled employees to manage marketing automation. Even inside the …
Strauss Paper taps Infor CRM for contact and lead management solution
(Source:Infotech Lead (registration) (blog))Strauss Paper Company, a distributor of janitorial supplies and green products, has selected Infor Customer Relationship Management (CRM) to provide a ..
Salesforce Debuts Three CRM Tools for Apple Watch
(Source:Top Tech News)Jumping into the wearables fray, CRM · Relevant Products/Services giant Salesforce this week released three products designed specifically to work on the …
Adobe Rolls Out Marketing Cloud Announcements
(Source: Forbes) … Adobe and Salesforce all battling for the top position, and companies like Marketo and HubSpot breathing down their necks, there is a continuing requirement …