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Solving the Programmatic Puzzle
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate […]
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College to Career: Exploring the Relationship Between College Degrees and Career Success
While the majority of college officials and employers say higher education prepares students for career success, they disagree on the end-purpose of a degree. And the truth is, a diploma is just one piece of a successful employment portfolio. Read The Chronicle of Higher Education’s paper, College to Career, to learn what skills employers expect […]
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Digital Literacy: An NMC Horizon Project Strategic Brief
To succeed in the workplace and beyond, It’s not enough for students to know how to use technology. They need the skills to express their ideas and complete projects in a visual and digital way. These 21st century skills are called digital literacy — and your students need to be digitally fluent to meet employer’s […]
Succeeding in the Omnichannel Age
Succeeding in the Omnichannel Age is a report based on a survey of 2,000 digital marketers conducted by Econsultancy and Adobe. The findings reveal how advanced marketers are in taking an integrated marketing approach and mapping the various marketing channels to the customer journey, which include industry and year-to-year comparison. Interestingly, organisations are making progress, […]
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Create the Change: Building a Creative Process for the Modern World to Learn
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the […]