Mobile Analytics: Precision Marketing Across Mobile Touch-Points
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into […]
Adobe Campaign Guide to Email Marketing: The Next Frontier
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier […]
Advertising Benchmark 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts. Read the report to get the latest insights into: – Search spend trends – Search engines – […]
Teradata Real-Time Interaction Manager 3.2 Now Globally Available
(Source: Wall Street Journal) Now companies can collect digital data from their website, mobile devices, and other …marketing, real-time personalization and advanced customer analytics.
7 characteristics of great marketing content
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. So how do you craft great marketing content that gets results? While there’s no cookie-cutter methodology, there are specific characteristics that most, if not all, successful marketing content shares. This […]