Monetizing the Internet of Things
How will businesses generate profits from the Internet of Things? Answers to that question and much more can be found in our new e-book featuring recent insights from eight subject matter experts. Discover how to make the most of this whole new era for business.
Becoming a Recurring Revenue Innovator: A “How To” Guide
Companies such as Apple, Blue Apron, Amazon, ShoeDazzle, Pandora and many others are disrupting their markets and opening up new ones by reshaping how their customers buy and use their products and services. Learn first-hand how you too can use a recurring revenue model to increase your bottom line while adding to your customer base […]
The Big Book of Recurring Revenue Innovators
This first-of-its-kind e-book on Recurring Revenue Innovators showcases 29 real-world examples of smart businesses that have boldly exploited recurring revenue business models to expand markets, boost sales, and reap greater profits. These daring recurring revenue innovators, many in the Fortune 1000, offer inspiring case studies on how to use recurring revenue models in new, innovative, […]
Get To Know Your Customers: Using Data-Driven Marketing to Create the Best Cross-Channel Experience
Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits, and purchase history – across both online and offline channels – means you’re equipped to offer the most relevant, most meaningful customer experience. Engaging your customers when, […]
The Data-Driven Journey: A Digital Insurer’s Path To Loyalty and Increased Profits
World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to understand their customer’s needs faster. Through data-driven marketing Aviva can proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory […]